Leads are to your business what air is to your lungs. You just can’t go without it. Back in the old days, lead generation meant picking up the phone book and cold calling everyone in sight. Then came face to face networking, then came social media, and alas we have lead generation tools at our [...]
My recent post on staying relevant struck a chord deep within myself and others. What’s important to remember about this is to find something that works for you, meets a pertinent need in the market, and makes money. That’s just a little aside. What I really wanted to share is how writing a sales page [...]
A few years ago I was backstage at a big event, hanging out with the other speakers and (as we often do) talking shop. One speaker, a well known internet marketing expert, said something to me I’ll never forget. The topic had to do with the directions our businesses were taking. She was adding in [...]
by guest blogger Lisa Marie Platske, www.LeadershipSuccessSummit.com Born with the gift of hospitality, I fell in love with the art of leadership in my teens. Leadership is influence — nothing more and nothing less. As a small business owner, leadership can be the difference between a waiting list for your services, and happy, successful clients, [...]
Online Visibility Tip for the New Year: Stay Steady, Stay You, Stay Consistent At the start of each year, I share posts that I hope will help guide your business in the right direction. The basic premise is this: the more visibility you have, the greater your opportunities will be. But just being everywhere online [...]